1. Who we are

Paisa Rupay is a loan advisory service that helps individuals find the right lender for their needs. We operate at paisarupay.com and are based in India. Our service is intended for Indian residents aged 18 and above.

We are not a bank, NBFC, or lender. We act as an intermediary that matches users with suitable lenders based on their profile and requirements.

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2. What information we collect

When you use any of our services — Apply For Loan, Contact Us, Free Consultation, or Banker Partnership Program — we may collect the following:

• Full name, as provided by you, typically matching your PAN card
• Phone number, to contact you regarding your inquiry
• Email address, for follow-up communication and, in future, service updates and offers
• Any optional comments or context you choose to share through our forms

We do not collect financial documents, PAN numbers, Aadhaar numbers, bank statements, or any sensitive financial data through our website. Any such documents are handled directly between you and the lender, if and when you choose to proceed.

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3. How we use your information

We use the information you provide to:

• Contact you within 24 hours of your inquiry, as described on our website
• Understand your situation and match you with suitable lenders
• Communicate next steps, document requirements, and fee structures
• Send you relevant updates, service information, and offers in the future — you will always have the option to opt out

We will never use your information for purposes unrelated to loan advisory services without your explicit consent.

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4. Who we share your information with

We do not sell, rent, or trade your personal information to any third party.

We may share your information with lenders, banks, or NBFCs only with your explicit consent at the time of proceeding. Your assigned advisor will inform you before any sharing takes place.

We may also share information with service providers who help us operate our website and communications — such as email platforms or analytics tools — who are contractually bound to protect your data, and with legal or regulatory authorities if required by law.

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5. Cookies and analytics

Our website uses cookies — small text files stored in your browser — to help us understand how visitors use the site. We only set non-essential cookies (such as analytics cookies) if you explicitly give your consent.

• Strictly necessary cookies — Required for the website layout, navigation, and basic operations. They cannot be disabled.
• Analytics and performance cookies — We use Google Analytics and Microsoft Clarity to collect anonymous information about how users interact with our site. This includes pages visited, time spent on pages, heatmaps of where users click, scroll depth, and basic device or location metrics (at a city or region level). This data helps us improve our user experience and matches you with lenders more effectively. It is completely anonymized and does not identify you personally.

You can customize your cookie choices or withdraw your consent at any time by clicking the "Cookie Preferences" link in our website footer. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

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6. Data retention

We retain your information for as long as is reasonably necessary to fulfil the purpose for which it was collected, or as required by applicable law. If you would like your data deleted, contact us and we will action your request within a reasonable timeframe.

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7. Your rights

As a user, you have the right to:

• Request access to the personal information we hold about you
• Request correction of any inaccurate information
• Request deletion of your data, subject to any legal obligations we may have
• Withdraw consent to future marketing communications at any time

To exercise any of these rights, contact us at the details provided in section 9.

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8. Data security

We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

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9. Contact us

If you have any questions about this Privacy Policy or how your data is handled, you can reach us at:

Paisa Rupay
Email: contact@paisarupay.com
Phone: +91-77869-92638
Website: paisarupay.com

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10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the date at the top of the page. Continued use of our services after any changes constitutes your acceptance of the revised policy.